The hardest worker in most women’s wardrobes, you can never go wrong with denim for effortless, everyday wear. The perfect pair of jeans has the power to make you feel unstoppable - lifting you up, pulling you in and flattering your figure in all the right places.

Unfortunately, finding your perfect pair isn’t the easiest thing to do - in fact, the words ‘jeans shopping’ is enough to make some of us shudder. Well...until now that is!

We’re firm believers that the better something fits, the better it looks and feels, so we’ve created a collection of jeans with something for everyone. Even better, we’ve pulled together everything you need to know about our jeans into a handy buying guide, so you can make the best choice for you and your figure.

Whether you’re a woman who knows exactly what she wants or someone who’s looking for a few style pointers, this is the perfect place to start.

Straight talking

Flattering on just about any body shape, no woman’s wardrobe would be complete without a pair of straight leg jeans. Most of our straight leg styles have a welcome bit of stretch for extra comfort, an easy fit and a shape that bounces back wash after wash. The slightly looser, classic fit makes them an easy choice for casual days, whether you choose a light or dark denim wash. You’re not limited to traditional blue either - try twill with a pop of unexpected colour or soft jersey cord and give your denim the day off!

Slim Thing

Loved for their silhouette-smoothing, leg-lengthening fit, skinny jeans have really come into their own over the last decade. In soft stretchy fabrics for extra comfort, they’re an endlessly flattering cut: paired with ankle boots they’ll lengthen the leg, or in darker shades, they’re very slimming. Often high-waisted, they’re designed to hold you in and support your body, but also create a streamlined shape, allowing you to play with prints, textures and volume on your upper half. Choose a high rise cut for an instant update or go cropped to show off your favourite sandals this summer.

...And streeetch!

Comfort doesn’t always have to be sacrificed for style! In cotton-rich denim with just the right amount of elastane for a welcome bit of stretch, they have a looser, more comfortable fit and finish than skinny jeans. They’ll also keep their shape over time, bouncing back after each wash for a perfect fit, day after day.


Bootcut jeans stay fitted across the hips before flaring out at the knee, lengthening your leg and slimming your thighs for a perfectly balanced fit. Timelessly stylish, they’re perfect to wear with your favourite pair of boots in winter or wedges in the summer. Choose a light denim wash for a vintage look, or combine black or dark blue with a kitten heel for subtle sophistication.

Women’s Jeans

Finding the right pair of jeans doesn’t have to fill you with dread. This denim style guide is sure to help you take some steps towards finding your perfect fit. From vintage-inspired straight leg and bootcut styles to modern skinny jeans and jeggings, there’s something for every mood and moment.

Still looking for style inspiration? Visit our Inspire Me page for more outfit ideas!