Behind the design

Just when you thought you couldn’t love our SS25 collection any more, we’re excited to introduce Anna, our very own in-house designer. Here, she tells us a little about her process...
Knowing how popular our prints are season after season, Anna loves nothing more than coming up with new designs. As an assistant buyer in our womenswear team, she also knows a thing or two about trends.

“For SS25 we’ve tried to move on from our bestselling bird print, I love to use gouache paints in these designs. I really enjoy seeing the designs come together.”

Anna’s initial designs are very colourful, she then refines by reducing the vibrancy for a softer look. Explore the collection to see the results of her work and let us know which print you love the most! You can find them on dresses, tops, skirts and wraps.

Shop the looks...

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