A man paints a floral design in a book while he’s surrounded by painting supplies, including ink, paintbrushes and a mixing palette

Print Story with

Davinder

Vibrant prints are at the very heart of every Cotton Traders collection: we’ve always been passionate about bold design channeling a feeling, telling a story or adding colour to the everyday. So who better to call upon than the master of design himself, Davinder Madaher.

Introducing Davinder Madaher

Three images. The first is a white mixing palette with the colour pink being created. The second is a close-up shot of floral designs in an art book. The third is a shot of the man painting a pink flower on white paper

Painted to perfection

Davinder’s prints start with a story and an understanding of the collection. From there, these ideas evolve into hand-painted watercolour designs: you can watch Davinder in action in the video above.

An overhead shot of the man painting a pink flower. He is surrounded by other floral paintings as well as a mixing palette, paintbrushes, paints and inks

From here, Davinder takes his
watercolour creations and transforms
them into digital designs to
replicate stunning motifs

A man is sitting in front of a computer, transforming the paintings into digital designs. Next to him are the paintings he has drawn

He then uses digital software to enhance his watercolour designs, bringing
his floral prints to life with a subtle mix of colour and technology.

Bloomin’ beautiful

A woman is sitting on steps wearing a pink blouse with a floral midi skirt and white sandals

This digitalisation is then rendered directly onto our blouses, dresses and skirts, as seen here on our Flora Chiffon Maxi Skirt. And the final result: a vibrantly realistic floral print that you can almost smell.