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Women's Style Guide

Jeans, chinos or fleece? Your guide to finding the perfect trousers

Searching for your new favourite pair of jeans or trousers is a style saga that most women will be familiar with. The perfect pair will flatter your figure, promise unbeatable comfort and be designed to stay in your wardrobe season after season. Whether you’re hitting the high street for a spot of retail therapy or stepping out for a weekend stroll; this guide is designed to help you choose the fabric, fit and style that meets all your wardrobe’s needs.

Finding the perfect pair

Investing time to find the right pair of jeans is always worth it. A good pair will not only compliment your shape, but also last a long time and become a go-to style staple in your wardrobe. Fashion has a long-term love affair with denim and rightly so - jeans are versatile, stylish and truly timeless.

Combine a pair of pale jeans with a plain white cotton tee and wedges for comfy casual style at its very best. Separately, they might be seen as basics but, together, they become anything but. What’s more, because it’s clean and uncluttered, it gives you plenty of room to accessorise with colour – whether it’s a bright cardigan, long necklace or printed spring scarf.

How you choose to dress your jeans depends on your mood, the occasion and the season. During the cooler months, twin your favourites with a brown tweed jacket, a chunky necklace and matching bracelet. Then, come spring, swap out your darker vintage washes, cool neutrals and rich jewel tones for sun-bleached pastels, sunny brights and cool blues.


On warm summer days, crops are a great way to keep you looking and feeling effortlessly cool – perfect paired with a bold pink t-shirt, tan leather sandals and a matching belt. Meanwhile, on cooler days, opt for a pair of classic dark blue jersey jeans with a light cotton checked shirt and – as we transition back into autumn – a pair of classic leather boots for smart-casual style.

Crop Jean

Remember, jeans are the perfect springboard for your own personal style so don’t be afraid to experiment with different colours, fits and styles!

Stack of Jeans

Style tip: Boot-cut jeans are suited to a wide range of body shapes, from curvy to petite, as they hug the hips and thighs but are looser between the knee and foot.

We have jeans to fit and flatter all figures. Available in a range of materials and colours, click here to find your new favourite pair.

Work and play

Chosen wisely, a pair of chinos can be dressed up or down, depending on the occasion. Take a pair in classic stone or khaki, for example. Worn with a white collared blouse, they become a smarter alternative to jeans at more formal affairs, whilst a colourful t-shirt or cool cotton knit keeps the look casual for family lunches, running errands or weekends away.

Trousers on the Beach

In summer, neutrals become a bit of a blank canvas for you to build your outfits on, so choose cool shades like pebble or white. A bright blouse, floral print or patterned shirt would be just right for a morning in town, whilst a plain tee shirt would be just the thing to wear to tea with friends. Knee-length shorts in pure cotton or chino twill are the perfect way to cool down on hot summer days – try them in a soft French blue with a cotton slub tee, brown belt and sandals for an air of cool Riviera chic that’s both practical and pretty – whether you’re relaxing on a seafront café or heading out for a gentle stroll.

Navy Trousers

For casual style all year round, enjoy a winning combination of comfort and style in a pair of pull-on stretch trousers in watermelon or sky blue – simply balance out the eye-catching colour with something simple like a white cotton long sleeved t-shirt.

Coral Trousers

For those of you who consider comfort to be a top priority, choose styles with elastication in the waistband. It’s less likely to create any unwelcome lumps and bumps than a fixed waist – and with little details like jersey rib, belt loops and hidden inner elastication, no one but you needs to know! If bums or tums are an issue, you can’t go wrong with a tummy control panel that pulls you in or clever bottom shaping darts and seams that give you a little bit of lift and extra support.

Style tip: To give the illusion of being taller, pair heels with straight legged trousers – this not only flatters your shape but also elongates and slims your legs.

Dress for the great outdoors

Whilst a good pair of jeans might be perfectly suited to a leisurely stroll somewhere local, the adventure-inclined might want to shop around for something a bit better suited to the elements outdoors.

Whether you’re heading up hill or down dale, a pair of fleece-lined waterproof trousers are essentials for a weekend of walking. They’re designed to withstand even the harshest of climates. Always team them with a pair of sturdy walking boots and a hardwearing waterproof jacket before braving the elements.

A wise man once said ‘there is no such thing as bad weather, only bad clothes.’ Warm, high quality layers are the key to keeping your temperature regulated when exercising. As your body temperature rises, you can peel away the layers and, as you cool down, you can maintain your warmth. Start with a thin, skin-kind base layer that wicks moisture away from your body then pull on an insulating layer of fleece to keep you warm.

Interested in finding out more about choosing the right shoes for every occasion? Take a look at ‘Boots, ankle boots, loafers or slip-on: the ultimate guide to women’s shoes’.

Trouser Close-Up

After a long day outdoors, fashion will be the last thing on your mind, so don’t forget to pack a pair of cotton jog pants so that you can unwind in complete comfort!

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