Our vision shines through in everything we do
Our vision and our values are what make us unique, and they are deeply ingrained in everything we do. We are a happy and friendly team who always strive for better and never settle for second best, in turn bringing our customers style that never compromises on comfort, and quality and value that always exceeds their expectations.
“Our vision is to be recognised as the best quality multichannel retailer for a grown-up generation, achieving a lifetime of loyalty from our customers”
Our values. Everything we do is designed to make our customers happy
Customer first
Our customers are at the heart of everything we do and every decision that we make. We have a dedicated and loyal customer base that always deserves the very best, and quality products that are built to last.

Putting our customers first also means putting each other first – our internal customers, our colleagues. We always go the extra mile, with a positive attitude that drives customer-focused solutions.

Respect & Openness
We value honesty and transparency, and we’re proud that our open and optimistic culture ensures that all of our colleagues feel included and are involved in the business.

Respect & openness reflects how we operate; we are polite, respectful and considerate, and we treat others how we wish to be treated. We live by the philosophy that no idea is a bad idea, valuing creative thinking, supporting each other and striving for each other’s success.

Strive for better
As a team, we are constantly evolving to make the business a better place to be, through being inquisitive, enthusiastic and challenging the status quo.

By striving for better, we push the boundaries and ensure that we’re always searching for creative and innovative solutions, developing both as individuals and together as one team.

After over 30 years in the game, we champion world-class quality that always exceeds our customers’ expectations - from sourcing skin-kind fabrics to ensuring that our customers enjoy a positive shopping experience in-store and at home.

We believe that trust changes everything, and that having trust in our brand and our team is essential to our success. Our people are empowered to succeed and take pride in their work; always anticipating any opportunities for improvement.

One team
Fuelled by our sense of team spirit, we are incredibly proud of our culture and our employee community.

Whether it’s working on the day-to-day or wider projects, our colleagues collaborate together, learning from one another along the way. It is through this ‘One Team’ spirit that we can achieve what we set out to achieve, and so much more.