As the longest-standing charity partner for Help for Heroes since 2011, we are incredibly proud to have reached a huge milestone, raising:

£2,044,033 & counting

This achievement has been made possible through a variety of fundraising initiatives, including branded product sales, online donations at checkout and proceeds from in-store carrier bag sales. Our annual Golf Day and Gala Dinner, along with vital staff-led fundraising events—from bake sales to the Three Peaks Challenge—have also played a key role. We are honoured to continue our support as a proud sponsor of the Community Sports Series in 2025.

Discover exactly how the funds you help raise are making a difference by visiting the benefactors page: Help For Heroes at Cotton Traders.

Giving something back

with the Salvation Army

As a team, we’re working tirelessly towards a zero-waste target, in turn protecting our planet and supporting some of society’s most vulnerable people.

All of our seconds and any returns that won’t be resold are donated to The Salvation Army, bypassing landfill and giving good-as-new products to people in need. By distributing them to 240 charity shops across the country, our clothes are given a new lease of life and the funds raised go directly to a number of services that change lives.

The money raised from the donations we make helps The Salvation Army support those in need in a number of ways - from offering invaluable support in general for families and children across the country to specialist care for victims of human trafficking and modern slavery; reconciling families with their Family Tracing Service, supporting the emergency services, and providing those in need with 3,200 beds a night in their hostels.

Find out more about The Salvation Army here.