Towels Buyer’s Guide
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Towels Buyer’s Guide

From the basic to the beautifully soft, finding the perfect towels for your bathroom or en-suite needn’t be an ordeal. We’ve pulled together all the information you could possibly need to make sure you buy and bring home the perfect, plush towels to suit your bath time needs!

Towel terminology

Traditionally, towels are graded by weight, which is measured in grams per square metre (GSM). Simply put: the higher the weight, the more cotton you have to make a more absorbent towel.

Combed

We carefully comb our towels to remove any small fibres, which in the long run will help reduce shedding and give you a softer, more tactile finish.

Zero twist

Our zero twist towels have no twist in the yarn, giving you an irresistible softness and light comfortable hand feel.



Egyptian cotton

Renowned as the world’s finest cotton, Egyptian cotton is incredibly strong, with stress-resistant fibres. The fabrics made from it will be softer, finer and more durable.

Caring for your towels

To preserve the life of your towels, take care to always read the washing instructions on the label. However, there are a few simple guidelines to help you ensure that your towels last a long time.

Be sure to always wash your towels prior to the first use to allow any excess fibres to shed.

Fabric conditioners should also be avoided or used very sparingly as they decrease a towel’s ability to absorb water.

Sizes & further information

For further information on towels and sizes, please refer to individual product pages.