Keeping Florals Fresh

30th July 2014

From bold and beautiful to dainty ditzy prints, the floral trend bursts into bloom every season and it’s no surprise why. Florals bring an air of easy elegance and soft femininity to any outfit, bringing to mind mild spring mornings and lazy summer afternoons at back garden barbecues or picnicking in the local park.

However, the fashion industry’s long-time love affair with all-things floral can become a little tired from time to time. Here at Cotton Traders, we’ve selected some our favourite ways brighten up your wardrobe with botanicals, without looking too loud or becoming too saccharin.

Keeping Florals Fresh

Lightly does it

Keep the look subtle yet sweet with the most delicate of floral prints in a cool palette of pastels. Choose light and airy fabrics – anything from chiffon and georgette to crisp linen – for a ladylike yet laidback look that looks beautiful against sun-kissed skin.

Keeping Florals Fresh

The bolder, the better

Brilliantly bold blooms promise standout style that will turn heads this season. Wear them with confidence and little else – they’ll speak for themselves!

Mix it up

Don’t just opt for the safest choice. Try choosing a plain top and teaming it with a pair of pretty printed trousers or a jacket for a fresh new look. On slightly chillier days, a lightweight cardigan or kimono-inspired overshirt in a delicate design will take you from day to night with minimal effort.

Keeping Florals Fresh

Play with textures

From pretty appliques and overlaid lace to boho-inspired embroidery, a little bit of texture lifts your outfits right out of the ordinary. A pop of colour keeps fabrics like ladylike lace or crochet contemporary.

Keeping Florals Fresh


The colour-clash trend has been rebelling against one of the cardinal rules of fashion for a while now. For a cool and confident look, team a pretty floral skirt with nautical stripes for a happy balance of two timeless trends.

Keeping Florals Fresh


If stepping out in head-to-toe blooms is too daunting, a carefully placed accessory goes a long way. Summer sandals with cut-out flowers or a patterned tote are the perfect way to inject your outfits with a bit of life.

Subtlety is key

Avoid looking overdone by keeping hairstyling and make-up to a minimum. A dab of lip balm and a touch of blush will complete your look, rather than competing with any prints you might be wearing.

Keeping Florals Fresh

For style that lasts long after the summer flowers in your garden have departed, shop our specially selected Floral Collection here today.

Find everything you need for all your summer adventures online at You’ll discover a huge selection of light and airy fabrics that promise to keep you cool and comfortable when you’re out and about, perfectly practical walking shoes and plenty of high quality, cosy fleeces that help beat the chill when the sun sets.

About 'The Thread'

Here at Cotton Traders, we like to do things a little differently. Our reputation has been built on outstanding quality, a sense of community and keeping our customers interests at heart. The Thread is just that – a space for sharing things we know our customers enjoy, whether it’s travel, eating, staying active and healthy or enjoying sneak-peeks behind-the-scenes at Cotton Traders.

Stay in Touch